• be smart

    Taking a Step Back Doesn’t Always Move You Forward

    by  • July 26, 2016 • 0 Comments

    “Big picture” perspectives are popular in giant corporations. Whenever there’s an opportunity to take a step back, you can bet they will do it, and in the process, stymie progress. For small to mid-sized companies competing against the giants, taking a step back is just that… a step back.

    Read more →

    Leamington, Canada: The Little Town That Could

    by  • May 6, 2016 • 0 Comments

    LeamingtonLeamington, a little town in the province of Ontario is the tomato capital of Canada. The town earned the honor by farming vast acreages of tomatoes in fields and greenhouses. Their tomato expertise caught the attention of the H. J. Heinz Company who erected a factory in Leamington in 1908. And for more than 100 years, the factory pumped out Heinz Ketchup and a variety of baby foods to markets in Canada and the USA.

    Read more →

    The 2 Most Undervalued Factors in Social Marketing

    by  • April 13, 2016 • 2 Comments

    404errorWhen I was in brand management, social media did not exist. But I can tell you this: I would have had a field day with this exciting medium because I valued the power of ‘big ideas’ to infuse growth into the brands under my wing. Frankly, I had no choice, because I’d worked for small to medium-sized companies competing against giants the likes of Nestle, Kraft, and Procter & Gamble. By any comparison, my brands were under-financed. But, they sure as hell weren’t neglected. 

    Read more →

    Work That Matters starts with Matters that Work

    by  • April 5, 2016 • 0 Comments

    GoogleEmployeesTo most of us, the phrase Work that Matters infers job satisfaction. The outcome is lower stress, lower turnover, and higher productivity – in business, a ‘win-win’ for employees, customers and shareholders. The logic is infallible. So, I ask you, why is there such a gap between the theory and the practice? Why are so many organizations and so many workers struggling to find workplace nirvana?

    Read more →

    In Praise of the Fast Company

    by  • March 21, 2016 • 0 Comments

    InNOut_EmployeesShould every company be striving for the form of strategic advantage that has become the hallmarks of Amazon, Google and Facebook? For sure, in the tech world, it’s hard to imagine success without quick and continuous technology improvement. What about your world?

    Read more →

    The Anguish of Complexity: A Reflection

    by  • March 1, 2016 • 5 Comments

    Vacuum Pack Launch 1979Thirty-five years ago at a ceremony in Vancouver, BC, I accepted AMA’s Marketer-of-the-Year Award on behalf of Nabob Foods. We earned that honor by re-staging a tired coffee brand with innovative packing technology and breakthrough advertising.

    Read more →

    Three Words. One Big Idea

    by  • February 3, 2016 • 1 Comment

    TEL-1353 WORDS. 1 BIG IDEA.
    The word “DO” represents resolve and action. It is an expectation placed upon us at a very young age. “LESS” is the noun that contradicts everything we see and hear in this busy world. “BETTER” is the adjective that expresses our desire to do well at whatever we undertake.

    Read more →

    Why Strategy Withstands the Test of Time

    by  • January 20, 2016 • 0 Comments

    pocket-watch-665856_640How often have you heard people say, “Our strategy is to become the biggest and the best?” This is not strategy. Strategy is not the what. Strategy is the how – how will you become the biggest and the best? Of course, within the realm of the definition, there are good strategies and bad ones. Good strategies help to define a company or a brand’s point of difference. But that seldom happens without sacrifice, without giving up something to strengthen the chosen niche.

    Read more →

    Who Makes Resolutions Come True? YOU

    by  • December 27, 2015 • 0 Comments

    fingerThe approaching New Year invites the contemplation of resolutions. Before setting goals and objectives for your personal life and your professional life, I suggest you consider a fundamental question. What’s holding you back? Now, its fair to say that I know nothing of your personal life, but I do know a thing or two about business life, having lived there more years than I care to remember.

    Read more →

    Leadership Lessons from Nine-Year-Olds

    by  • December 10, 2015 • 2 Comments

    children-488409_640Five years ago, I became a blogger. With 45 years of business experience as a foundation, I began sharing personal reflections and contemporary insights on leadership – fully aware that my content would not matter a damn had I not kept pace with the pulse of the new economy and the changing dynamics of customers and the workforce.

    Read more →

    How to Cut Corporate Complexity and Chaos

    by  • November 2, 2015 • 1 Comment

    chaos-485491_640There are plenty of generic strategic choices to drive a business forward. A host of CEOs strive for scale economies by trying to ‘do more with less,’ usually meaning fewer employees. Optimists favor ‘doing more with more,’ in other words, placing bets that higher sales and profits will pay for increased investments in headcount and technology. These are the strategic approaches  that often add complexity to an organization, and when there is complexity there is chaos.  

    Read more →