• TEL-135

    Three Words. One Big Idea

    by  • February 3, 2016 • 0 Comments

    3 WORDS. 1 BIG IDEA. The word “DO” represents resolve and action. It is an expectation placed upon us at a very young age. “LESS” is the noun that contradicts everything we see and hear in this busy world. “BETTER” is the adjective that expresses our desire to do well at whatever we undertake.

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    Why Strategy Withstands the Test of Time

    by  • January 20, 2016 • 0 Comments

    How often have you heard people say, “Our strategy is to become the biggest and the best?” This is not strategy. Strategy is not the what. Strategy is the how – how will you become the biggest and the best? Of course, within the realm of the definition, there are good strategies and bad ones. […]

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    Who Makes Resolutions Come True? YOU

    by  • December 27, 2015 • 0 Comments

    fingerThe approaching New Year invites the contemplation of resolutions. Before setting goals and objectives for your personal life and your professional life, I suggest you consider a fundamental question. What’s holding you back? Now, its fair to say that I know nothing of your personal life, but I do know a thing or two about business life, having lived there more years than I care to remember.

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    Leadership Lessons from Nine-Year-Olds

    by  • December 10, 2015 • 2 Comments

    children-488409_640Five years ago, I became a blogger. With 45 years of business experience as a foundation, I began sharing personal reflections and contemporary insights on leadership – fully aware that my content would not matter a damn had I not kept pace with the pulse of the new economy and the changing dynamics of customers and the workforce.

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    How to Cut Corporate Complexity and Chaos

    by  • November 2, 2015 • 1 Comment

    chaos-485491_640There are plenty of generic strategic choices to drive a business forward. A host of CEOs strive for scale economies by trying to ‘do more with less,’ usually meaning fewer employees. Optimists favor ‘doing more with more,’ in other words, placing bets that higher sales and profits will pay for increased investments in headcount and technology. These are the strategic approaches  that often add complexity to an organization, and when there is complexity there is chaos.  

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    Leading Without Direct Reports

    by  • October 18, 2015 • 1 Comment

    music-433930_640Leadership does not begin when you step upon the first rung of the management ladder. One direct report does not make you a leader; nor does ten. Yet, the moment you have direct reports, you are EXPECTED to lead. And when you fail to demonstrate traits critical to successful leadership, the expectations of your colleagues and subordinates are dashed.

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    The Decay of Brand Differentiation

    by  • September 25, 2015 • 1 Comment

    scrap-car-639688_640There’s a host of reasons why great brands decay. High on the list is weak marketing, weak management, and weak strategic discipline. I could add a dozen more. I won’t. I will say that the crux of the matter is the incessant pressure on management to maintain or rediscover corporate growth.

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    Knowledge Is Power. Data Isn’t.

    by  • September 8, 2015 • 0 Comments

    man-65049_640How many times have you heard that “knowledge is power?” I’m guessing that without much thought, you readily nod your head in agreement. In every vocation, from academics to business to politics, the knowledge theorem and its power corollary is seemingly undeniable. 

    Knowledge Theorem:  Information + Knowledge = Better Decision-Making. 

    Power Corollary:  Better Decision-making = Power

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    Stop Trying to Do More and More

    by  • August 5, 2015 • 0 Comments

    2dPic (3)In Theodore Levitt’s The Marketing Imagination, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. Differentiation is still the name of the marketing game. Distinction in service, image and promise allows a brand to occupy a piece of a customer’s busy mind. More importantly, differentiation is the brand’s raison d’être, its reason for being that causes customers to think of it when they are ready to shop. And when they do shop, this is the brand that goes into real and virtual shopping carts.

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    Stubbornness and Strategy: Birds of a Feather

    by  • July 16, 2015 • 0 Comments

    canada-geese-348290_640From as far back as my days in brand management, I have held a deep affection for strategy. This might have something to do with the fact that I can be stubborn. Good strategists are also stubborn, even pigheaded. Why is that? Because without strategic stubbornness, the hard barrier lines that contain the strategy will blur. And when a brand or company’s positioning blurs, customers become confused.

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    Culture Doesn’t Trump Strategy

    by  • June 10, 2015 • 0 Comments

    goats-692660_640In the last 40 years of the 20th century, strategy was the champion of business supremacy. As a critical success factor, strategy turned into a lucrative industry for a host of consulting firms such as McKinsey & Company, and the Boston Consulting Group. Smart strategic thought became the conduit for propelling companies to decades of top tier performance.  In the new economy, culture is the poster child of corporate success.

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    Change is Bad

    by  • April 22, 2015 • 0 Comments

    earth-216833_1280Okay, so I’m going to start by admitting that my heading was a ‘hook’ to get you into this post. Here’s the deal; the notion that “change is bad” is blasphemy in today’s world of business. In fact, change is one of the most proliferated subjects in blogs, books, and social media chats. I understand why, and so do you; change is vital to progress in every field of endeavor. Without change, stagnation sets in. This explains why it is so easy for people to become caught up and desensitized by the “change is good” paradigm. Well, change is not always good. Change can be bad. Very bad.

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