• Archive for February, 2011

    Crazy Day on Friday

    by  • February 21, 2011 • Leadership, Life, Writing

    A couple of weeks ago I contacted Fortune and Forbes magazine with an idea for an article. Fortune jumped on it. “What did I have in mind?” they asked in an e-mail. I began crafting an outline; then I had another idea. I decided to take a page from ‘Novelist 101’. Novelists must show rather than tell. I wrote the piece in its entirety, submitted it and Fortune published on Friday, February 18. Check out how I stepped down from the CEO’s throne and rose from the ashes in another life at http://management.fortune.cnn.com/2011/02/18/the-ceo-afterlife/

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    A Lesson from Nine-Year Olds

    by  • February 16, 2011 • Life

    I established this blog to give a grey-hair’s view of life, business and writing. Today, I judged 3-minute speeches by my daughter’s Grade 4 class of 9-year olds. These kids taught me a lot about life. Here are a few clues as to why:
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    Branding the Aspiring Novelist

    by  • February 10, 2011 • Branding, Marketing, Writing

    Personal branding isn’t new; Fast Company made Tom Peters article a lead story more than ten years ago. Today, ‘the branding of you’ is helping people meet their personal goals. Yet, many shy away from personal branding. Why? Is it because they are afraid of appearing ego centric? More likely, they haven’t a clue how to brand themselves. Maybe I can help.
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    Brand Surgery – excerpts from my Marketing Magazine article

    by  • February 5, 2011 • Branding, Leadership, Marketing, Strategy

    When I was a young product manager back in the ’70s, the only people I could talk to about brands were my colleagues in the marketing department and the advertising agency. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. It’s a subject that I’ve never tired of, but I must admit to some frustration in seeing how brands have been managed over the years. Ostensibly, consumer brands are resurrecting their past luster, but in my view their health remains tenuous.
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