My business career is characterized with a bunch of David versus Goliath encounters. As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. When I joined Jacobs Suchard (then Nabob Foods) in 1977, I found myself up against the muscle of Kraft and Nestle. Wherever I went, the major competitor was 20 times larger. That is clout. And yet, our little band of rebels was able to outmaneuver that might with two potent weapons that cost absolutely nothing.