A picture is worth a thousand words; clichéd but true. This illustration may also become clichéd, but whenever I see it, I grin and nod. Although the Promised Land lies within that magic circle, most of us can’t break out of our comfort zone. Recently, the Apple Corporation has shown the world a glorious example of how big business creates magic. No doubt, many CEOs will try to replicate the principles that catapulted Apple to the most valuable company on the face of the earth. Will they be able to do it?