After leaving the C-Suite almost twenty years ago, I pursued a career as a strategy consultant. Quite honestly, I wasn’t sure the world needed another consultant. Seems others weren’t prepared to accept that notion, and I was fortunate to counsel such blue-chippers as Procter & Gamble, Starbucks, InBev, Pfizer, and Campbell Soup. Sure, I encountered bureaucracy at times, but I managed to navigate through the red tape by working within a cultural principal they all shared – the respect for great branding. Last year, I came out of retirement for six months to help a smaller company brand itself. The company is Houweling’s Tomatoes. I know – you’ve never heard of them.