• Branding

    How to Create a Personal Brand Strategy Statement

    by  • January 22, 2015 • Branding, Human Resources, Leadership, Marketing, Strategy, Uncategorized • 0 Comments

    Personal-Branding

    Branding has flourished big time—we  have product brands, service brands, country brands, political brands, cause-related brands, even cultural brands. In this post I want to help those of you who are keen to create your personal brand. To do that, you’ll need a brand strategy. The strategy and the positioning for a personal brand isn’t that different from a product […]

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    The Power of Strategic Sacrifice in a Complex World

    by  • January 14, 2015 • Branding, Human Resources, Leadership, Life, Marketing, Strategy • 0 Comments

    LargeDo Less Better isn’t the first book on focus, nor will it be the last. But the element that separates this book from the others is the “how” – how one finds focus in a business world that is more complex than ever. All the way from the C-suite’s choice of markets in which to compete to a person’s daily “to do” list, the “how” is the capacity to make tough strategic choices and tough strategic sacrifices.

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    Who Makes Resolutions Come True? YOU

    by  • December 27, 2014 • Branding, Human Resources, Leadership, Life, Marketing, Strategy, Uncategorized • 0 Comments

    fingerThe approaching New Year invites the contemplation of resolutions. Before setting them, I’d like to suggest that you consider a fundamental question before setting goals and objectives for your personal life and your professional life. The question is this: What’s holding you back? Now, its fair to say that I know nothing of your personal life, but I do know a thing or two about business life, having lived there more years than I care to remember.

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    Want to Cut Complexity? Kill Your Darlings.

    by  • December 7, 2014 • Branding, Human Resources, Leadership, Life, Marketing, Strategy • 0 Comments

    2dPic (3)There are plenty of generic strategic choices to drive a business forward. Risk-averse CEOs find comfort in the doing more of the same’ strategic mode. Yet, when things get tough, they quickly knee-jerk into ‘doing more of the same, with less.’ Some leaders strive for scale by ‘doing more with less,’ usually meaning fewer employees. Optimists favor ‘doing more with more,’ placing bets that higher sales and profits will pay for the added investments in headcount or technologies; we’ve all been there at one time or another.

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    Charismatic Leadership: Style or Substance?

    by  • November 2, 2014 • Branding, Human Resources, Leadership, Marketing, Strategy • 0 Comments

    jobs

    Have you ever watched a charismatic person “work” a room? At the outset, they assess the collective mood. Then they advance to the gathering with a demeanor that suits the environment and their desired role within it. Moving from one person to the next, they engage each individual, albeit briefly, as though that person was a VIP. Regardless of authenticity, personality can be an irresistible force.

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    Brand NBA: A Sterling Silver Case of Crisis Management

    by  • April 30, 2014 • Branding, Leadership, Life, Marketing, Uncategorized • 0 Comments

    clippersCall it a hiccup or a long-term slump; large or small, every business faces a crisis. The crisis can be brought on by a direct competitor (Blockbuster trumped by Netflix), a sudden shift in consumer habits (The Beatles haircuts on Brylcreem Hairdressing), a product recall (GM’s ignition switches), the mishandling of an environmental disaster (BP‘s oil spill), or the personal misbehavior of an executive.

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    Why HR Needs to Be a Marketer

    by  • December 29, 2013 • Branding, Human Resources, Leadership, Marketing, Strategy • 0 Comments

    MrktgHRGreat marketing begins with great strategy. Great strategy seldom happens without sacrifice. Sacrifice is the natural path to differentiation. The best brand custodians know that you never promise a smorgasbord of benefits; trying to be all things to all people is a recipe for disaster. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. What does this have to do with HR? Everything.

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    Why Great Brands Lose Their Way

    by  • August 6, 2013 • Branding, Human Resources, Leadership, Marketing, Strategy • 5 Comments

    SonyNever in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. Branding has proliferated big time – we now have personal brands, country brands, political brands, cause-related brands, even cultural brands. The ramification is clutter, the arch enemy of brand identity.

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