• Branding

    Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

    by  • June 8, 2016 • Branding, Leadership, Marketing, Strategy, Uncategorized • 0 Comments


    This article was written by Jennifer Horn for the June 2016 issue of Strategy Magazine.   Nabob, you’re a feisty fella. In the ’80s, you famously smashed the paper bags of rival Maxwell House in ads to prove your own superior packaging. Not long after, you took aim at the coffee bean itself, ruling out the seeds […]

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    The 2 Most Undervalued Factors in Social Marketing

    by  • April 13, 2016 • Branding, Leadership, Marketing, Strategy • 2 Comments

    404errorWhen I was in brand management, social media did not exist. But I can tell you this: I would have had a field day with this exciting medium because I valued the power of ‘big ideas’ to infuse growth into the brands under my wing. Frankly, I had no choice, because I’d worked for small to medium-sized companies competing against giants the likes of Nestle, Kraft, and Procter & Gamble. By any comparison, my brands were under-financed. But, they sure as hell weren’t neglected. 

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    Work That Matters starts with Matters that Work

    by  • April 5, 2016 • Branding, Human Resources, Leadership, Life, Marketing, Strategy • 0 Comments

    GoogleEmployeesTo most of us, the phrase Work that Matters infers job satisfaction. The outcome is lower stress, lower turnover, and higher productivity – in business, a ‘win-win’ for employees, customers and shareholders. The logic is infallible. So, I ask you, why is there such a gap between the theory and the practice? Why are so many organizations and so many workers struggling to find workplace nirvana?

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    Why Strategy Withstands the Test of Time

    by  • January 20, 2016 • Branding, Leadership, Marketing, Strategy, Uncategorized • 0 Comments

    pocket-watch-665856_640How often have you heard people say, “Our strategy is to become the biggest and the best?” This is not strategy. Strategy is not the what. Strategy is the how – how will you become the biggest and the best? Of course, within the realm of the definition, there are good strategies and bad ones. Good strategies help to define a company or a brand’s point of difference. But that seldom happens without sacrifice, without giving up something to strengthen the chosen niche.

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    Who Makes Resolutions Come True? YOU

    by  • December 27, 2015 • Branding, Human Resources, Leadership, Life, Marketing, Strategy, Uncategorized • 0 Comments

    fingerThe approaching New Year invites the contemplation of resolutions. Before setting goals and objectives for your personal life and your professional life, I suggest you consider a fundamental question. What’s holding you back? Now, its fair to say that I know nothing of your personal life, but I do know a thing or two about business life, having lived there more years than I care to remember.

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    How to Cut Corporate Complexity and Chaos

    by  • November 2, 2015 • Branding, Human Resources, Leadership, Life, Marketing, Strategy • 1 Comment

    chaos-485491_640There are plenty of generic strategic choices to drive a business forward. A host of CEOs strive for scale economies by trying to ‘do more with less,’ usually meaning fewer employees. Optimists favor ‘doing more with more,’ in other words, placing bets that higher sales and profits will pay for increased investments in headcount and technology. These are the strategic approaches  that often add complexity to an organization, and when there is complexity there is chaos.  

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    Leading Without Direct Reports

    by  • October 18, 2015 • Branding, Human Resources, Leadership, Life, Marketing, Strategy • 1 Comment

    music-433930_640Leadership does not begin when you step upon the first rung of the management ladder. One direct report does not make you a leader; nor does ten. Yet, the moment you have direct reports, you are EXPECTED to lead. And when you fail to demonstrate traits critical to successful leadership, the expectations of your colleagues and subordinates are dashed.

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