• Branding

    Change is Bad

    by  • April 22, 2015 • Branding, Human Resources, Leadership, Marketing, Strategy • 0 Comments

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    Okay, so I’m going to start by admitting that my heading was a ‘hook’ to get you into this post. Here’s the deal; the notion that “change is bad” is blasphemy in today’s world of business. In fact, change is one of the most proliferated subjects in blogs, books, and social media chats. I understand why, and so do […]

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    What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.

    by  • March 18, 2015 • Branding, Human Resources, Leadership, Marketing, Strategy • 0 Comments

    LegoComplexity has many definitions; excessive complication is the simplest. In today’s business, chronic complexity is stifling, stagnating, and bringing companies to their knees. This is why we hear so much about focus from C-suites and corporate boards. CEOs talk focus all the time and nod to its importance, but few take the necessary measures to cut through complexity and clear a path to clarity and coherence.

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    Board of Directors Resolution: Pay Attention to Culture

    by  • February 20, 2015 • Branding, Human Resources, Leadership, Marketing, Strategy, Uncategorized • 0 Comments

    zappos-vector21st Century corporate governance is a busy job. Acting on behalf of shareholders, boards of directors are paying attention to an escalating list of risks and rewards from a firm’s undertakings. Like many activities within any organization, “the squeaky wheels get the grease.” Other than in desperate situations such as ‘turnarounds,’ culture seldom ranks as a pressing matter in the boardroom. That’s a big mistake. 

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    How to Thrive Against Giants

    by  • February 4, 2015 • Branding, Human Resources, Leadership, Marketing, Strategy • 0 Comments

    PrintWhen you know that your company will never be the low-cost producer nor will it ever have enough cash to outspend the big cat, there’s no choice but to find other ways to skin that cat. Thousands of small to medium sized businesses are successfully doing this. “How?” you ask. The answer lies within those factors that do not require fat bank accounts. There are far more than you think.

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    How to Create a Personal Brand Strategy Statement

    by  • January 22, 2015 • Branding, Human Resources, Leadership, Marketing, Strategy, Uncategorized • 0 Comments

    Personal-BrandingBranding has flourished big time—we  have product brands, service brands, country brands, political brands, cause-related brands, even cultural brands. In this post I want to help those of you who are keen to create your personal brand. To do that, you’ll need a brand strategy. The strategy and the positioning for a personal brand isn’t that different from a product or service brand; your intent is to position yourself in the best way possible to achieve the desired objective. To most of you the objective is to advance your career.

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    The Power of Strategic Sacrifice in a Complex World

    by  • January 14, 2015 • Branding, Human Resources, Leadership, Life, Marketing, Strategy • 1 Comment

    LargeDo Less Better isn’t the first book on focus, nor will it be the last. But the element that separates this book from the others is the “how” – how one finds focus in a business world that is more complex than ever. All the way from the C-suite’s choice of markets in which to compete to a person’s daily “to do” list, the “how” is the capacity to make tough strategic choices and tough strategic sacrifices.

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    Who Makes Resolutions Come True? YOU

    by  • December 27, 2014 • Branding, Human Resources, Leadership, Life, Marketing, Strategy, Uncategorized • 0 Comments

    fingerThe approaching New Year invites the contemplation of resolutions. Before setting them, I’d like to suggest that you consider a fundamental question before setting goals and objectives for your personal life and your professional life. The question is this: What’s holding you back? Now, its fair to say that I know nothing of your personal life, but I do know a thing or two about business life, having lived there more years than I care to remember.

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