• Human Resources

    How to Create a Personal Brand Strategy Statement

    by  • January 22, 2015 • Branding, Human Resources, Leadership, Marketing, Strategy, Uncategorized • 0 Comments

    Personal-Branding

    Branding has flourished big time—we  have product brands, service brands, country brands, political brands, cause-related brands, even cultural brands. In this post I want to help those of you who are keen to create your personal brand. To do that, you’ll need a brand strategy. The strategy and the positioning for a personal brand isn’t that different from a product […]

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    The Power of Strategic Sacrifice in a Complex World

    by  • January 14, 2015 • Branding, Human Resources, Leadership, Life, Marketing, Strategy • 0 Comments

    LargeDo Less Better isn’t the first book on focus, nor will it be the last. But the element that separates this book from the others is the “how” – how one finds focus in a business world that is more complex than ever. All the way from the C-suite’s choice of markets in which to compete to a person’s daily “to do” list, the “how” is the capacity to make tough strategic choices and tough strategic sacrifices.

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    Who Makes Resolutions Come True? YOU

    by  • December 27, 2014 • Branding, Human Resources, Leadership, Life, Marketing, Strategy, Uncategorized • 0 Comments

    fingerThe approaching New Year invites the contemplation of resolutions. Before setting them, I’d like to suggest that you consider a fundamental question before setting goals and objectives for your personal life and your professional life. The question is this: What’s holding you back? Now, its fair to say that I know nothing of your personal life, but I do know a thing or two about business life, having lived there more years than I care to remember.

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    Want to Cut Complexity? Kill Your Darlings.

    by  • December 7, 2014 • Branding, Human Resources, Leadership, Life, Marketing, Strategy • 0 Comments

    2dPic (3)There are plenty of generic strategic choices to drive a business forward. Risk-averse CEOs find comfort in the doing more of the same’ strategic mode. Yet, when things get tough, they quickly knee-jerk into ‘doing more of the same, with less.’ Some leaders strive for scale by ‘doing more with less,’ usually meaning fewer employees. Optimists favor ‘doing more with more,’ placing bets that higher sales and profits will pay for the added investments in headcount or technologies; we’ve all been there at one time or another.

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    Charismatic Leadership: Style or Substance?

    by  • November 2, 2014 • Branding, Human Resources, Leadership, Marketing, Strategy • 0 Comments

    jobs

    Have you ever watched a charismatic person “work” a room? At the outset, they assess the collective mood. Then they advance to the gathering with a demeanor that suits the environment and their desired role within it. Moving from one person to the next, they engage each individual, albeit briefly, as though that person was a VIP. Regardless of authenticity, personality can be an irresistible force.

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    The Moral of Workplace Morale

    by  • June 16, 2014 • Human Resources, Leadership, Life, Strategy • 0 Comments

    WholeFoodsWhen it comes to workplace morale, there is no shortage of articles suggesting the ways and means to build and/or enhance cultures that motivate employees to deliver the goods. Beyond their intent to boost morale, the commentaries have one thing in common – the counsel is generic. In other words, the pundits inherently assume that their morale-lifting tactics and strategies apply to any organization, no matter the product or service in which they are engaged. They are correct in this regard. But, there is a catch. One cannot assume a constant success rate because there is more at play.

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    Boldness Should Never Stand Alone

    by  • March 3, 2014 • Human Resources, Leadership, Marketing, Strategy • 0 Comments

    boldnessA couple of years ago I read a book about RAF fighter pilots in World War II. One particular passage stood out. It was this: There are old fighter pilots and bold fighter pilots, but there are no old, bold fighter pilots. The author was making the point that the very best dogfight pilots were young, because of superb eyesight and lightening reflexes. What do fighter pilots have to do with the world of business? Not much, although their courage could surely come in handy in several C-suites.

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