Is Political Correctness Coming to a Brand near You?
by John • February 17, 2013 • Branding, Leadership, Life, Marketing, Strategy • 0 Comments
Earls Restaurants is a very popular casual dining chain with 64 outlets in Canada, Arizona, Washington and Colorado. Twenty-five years ago, they launched a whimsical brand of beer called Albino Rhino. I don’t know why they chose that name – maybe it had something to do with the white rhino’s keen sense of smell or the fact that the species is endangered. One thing’s for sure; Earls didn’t intend to demean or humiliate people with albinism. Yet, someone with albinism launched a human-rights complaint. Now Earl’s is pulling the Albino Rhino brand and considering a new name.

Last year, I came out of retirement to take a temporary assignment in southern California. This meant moving to Ventura from British Columbia for the better part of a year. I happened to be there for the third Thursday of November. Thanksgiving in America is a much bigger deal than it is above the 49th parallel. The days surrounding the holiday are the most travelled of the year. Families 


(First published in Forbes.com, April 20, 2012)
’m an extremely competitive person. As a kid in sports, I played my heart out, hated my opponents and cried when I lost. Admonished by my mother and father for unsportsmanlike behavior, I eventually matured and forged a stiff upper lip in defeat. But behind the façade, the agony gnawed my gut – it still does. I have no regrets; In fact, I consider the repugnance of losing a special gift. There is no doubt in my mind that my ferocious competitive spirit is responsible for my success in corporate life.
When I retired, I thought I was through with business. And I was, until the social network came along and enticed me to blog. Like most bloggers, I write about what I know; that’s strategy, leadership and branding. My motive is nothing more than to share my experience with today’s business community in the hope 
n my mind, the best CEOs are usually the ones who are in a race to the future – they’re obsessed with defining the future because they can’t stomach the thought of reacting to a future created by their competitors. During his era, Steve Jobs was miles ahead of every other forward thinking CEO in that race. Somehow he was able to see the unseen, and marshal Apple’s resources to deliver the innovative products that fulfilled his view of what lied ahead. In the process, Apple became the most valuable corporation on the face of the earth. That established Steve Jobs as the greatest CEO of our time. But was he the greatest leader of our time? Apple shareholders would surely say yes. Former subordinates, who suffered under his autocratic and abrasive style, might differ.