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    Taking a Step Back Doesn’t Always Move You Forward

    by  • July 26, 2016 • Leadership, Strategy, Uncategorized • 0 Comments

    be smart

    Think about this. You are engaged in a lively discussion with a group of business colleagues. Maybe there’s a problem that needs immediate attention, or perhaps the group is contemplating the best way to pursue a new opportunity. In your mind, the discussion is invigorating, and far from a standstill or a stalemate. Suddenly, you hear these words of wisdom: “Let’s take a step back for a moment.” 


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    Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

    by  • June 8, 2016 • Branding, Leadership, Marketing, Strategy, Uncategorized • 0 Comments

    Article was by Jennifer Horn, Strategy Magazine.

    Respect_new2Nabob, you’re a feisty fella. In the ’80s, you famously smashed the paper bags of rival Maxwell House in ads to prove your own superior packaging. Not long after, you took aim at the coffee bean itself, ruling out the seeds that didn’t quite fit your strict flavour and aroma standards. And today, you’re crossing swords with society’s (arguably) pretentious coffee culture.

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    Leamington, Canada: The Little Town That Could

    by  • May 6, 2016 • Human Resources, Leadership, Uncategorized • 0 Comments

    LeamingtonLeamington, a little town in the province of Ontario is the tomato capital of Canada. The town earned the honor by farming vast acreages of tomatoes in fields and greenhouses. Their tomato expertise caught the attention of the H. J. Heinz Company who erected a factory in Leamington in 1908. And for more than 100 years, the factory pumped out Heinz Ketchup and a variety of baby foods to markets in Canada and the USA.

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    Three Words. One Big Idea

    by  • February 3, 2016 • Leadership, Strategy, Uncategorized • 0 Comments


    TEL-1353 WORDS. 1 BIG IDEA.
    The word “DO” represents resolve and action. It is an expectation placed upon us at a very young age. “LESS” is the noun that contradicts everything we see and hear in this busy world. “BETTER” is the adjective that expresses our desire to do well at whatever we undertake.

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    Why Strategy Withstands the Test of Time

    by  • January 20, 2016 • Branding, Leadership, Marketing, Strategy, Uncategorized • 0 Comments

    pocket-watch-665856_640How often have you heard people say, “Our strategy is to become the biggest and the best?” This is not strategy. Strategy is not the what. Strategy is the how – how will you become the biggest and the best? Of course, within the realm of the definition, there are good strategies and bad ones. Good strategies help to define a company or a brand’s point of difference. But that seldom happens without sacrifice, without giving up something to strengthen the chosen niche.

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    Who Makes Resolutions Come True? YOU

    by  • December 27, 2015 • Branding, Human Resources, Leadership, Life, Marketing, Strategy, Uncategorized • 0 Comments

    fingerThe approaching New Year invites the contemplation of resolutions. Before setting goals and objectives for your personal life and your professional life, I suggest you consider a fundamental question. What’s holding you back? Now, its fair to say that I know nothing of your personal life, but I do know a thing or two about business life, having lived there more years than I care to remember.

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    Stubbornness and Strategy: Birds of a Feather

    by  • July 16, 2015 • Branding, Human Resources, Leadership, Marketing, Strategy, Uncategorized • 0 Comments

    canada-geese-348290_640From as far back as my days in brand management, I have held a deep affection for strategy. This might have something to do with the fact that I can be stubborn. Good strategists are also stubborn, even pigheaded. Why is that? Because without strategic stubbornness, the hard barrier lines that contain the strategy will blur. And when a brand or company’s positioning blurs, customers become confused.

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    50 Shades of Decay

    by  • March 7, 2015 • Human Resources, Leadership, Strategy, Uncategorized • 1 Comment

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    Now that I have your attention, the decay I am actually referring to is the 50 warning signs of corporate decay. Watch out for them in your organization. If you spot four or five, work on resolving them, now. Ten to fifteen? You are already in the quicksand. Revival is not too late, but whatever you do . . . remember, the steps you take must be transformational, not incremental. Sick companies are never turned around by doing more of the same, better.

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    Board of Directors Resolution: Pay Attention to Culture

    by  • February 20, 2015 • Branding, Human Resources, Leadership, Marketing, Strategy, Uncategorized • 0 Comments

    zappos-vector21st Century corporate governance is a busy job. Acting on behalf of shareholders, boards of directors are paying attention to an escalating list of risks and rewards from a firm’s undertakings. Like many activities within any organization, “the squeaky wheels get the grease.” Other than in desperate situations such as ‘turnarounds,’ culture seldom ranks as a pressing matter in the boardroom. That’s a big mistake. 

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