Aspiring writers are poor souls trying to break into an industry that doesn’t want them. That may be a preposterous statement to those of you unfamiliar with the publishing biz. Look at it this way: publishers would rather release the next John Grisham legal thriller than take on an unknown author. More importantly, the rise of Amazon and the decline of bookstores has sent the conventional global publishing industry into a financial tail spin. And finally, the ability of publishers to effectively market every new book is a luxury of the past century.
Beyond the challenge of breaking into the industry, the newbie author who lands a book deal faces the daunting task of marketing their baby. Lucky for me, marketing was an integral part of my past life. Did that make marketing my novel, The Circumstantial Enemy, any easier? Not much. I knew what to do, but doing it was still a hell of a lot of work.
“. . . my primary publicity source? The book blogger”
My primary publicity source was the book blogger. Book bloggers are a unique clan who love reading and reviewing. They aren’t paid for this. They do it because they enjoy trading their views with like-minded people. I reached out to a couple of hundred bloggers, to request reviews, guest posts, and/or interviews. There are a lot of bloggers out there so I had to develop a tight target list based on a number of factors including my book’s genre – historical adventure fiction, thriller, romance sub-plot.
“. . . book bloggers aren’t preoccupied with advancing their own agendas”
My acceptance ratio was between 15 and 20%. The ones I worked with are people who aren’t preoccupied with advancing their own agendas; they aren’t bent on promoting their own work. Rather, they are inspired to accept a book that holds the promise of an enjoyable read . . . and to share their honest assessment of it. I am extremely grateful for the time and effort these individuals put into this vocation.
On today’s blog, I am saluting 30 bloggers who agreed to either review, interview, or post a guest blog from me. Without the kindness of those listed below, my book would never have realized readership levels and review ratings that were beyond my wildest dreams.
- Yakov & David Ben Efraim – Review – Bookwormex
- Susan Hampson – Review – Books from Dusk Till Dawn
- Shannon – Review – Reads & Reels
- Mary – Review – Literary Homicide with Tropical Mary
- Faye – Interview – A Daydreamer’s Thoughts
- Stacie Tyson – Review – Pursuing Stacie
- Dianne Ascroft – Review – Dianne Ascroft and Goodreads
- Judith Barrow – Review – Rosie Amber Team Member
- Amy Buckle – Review – Amy’s Bookshelf
- Cathy – Excerpt & Interview – What Cathy Reads
- Nadya – Guest Blog – Fit & Beautiful Heart Reads
- C.P. Lesley – Live Interview – New Books Network
- Jenny Q – Guest Post – Let Them Read Books
- Jesse Lyn Stoner – Interview – Seapoint Center for Collaborative Leadership
- Joce – Guest Blog – Write Through the Night
- Colleen Turner – Guest Blog – A Literary Vacation
- M. K Tod – Guest Blog – A Writer of History
- Michelle Bowles – Guest Blog – What is That Book About
- Amy – Review – Amy’s Reviews on Goodreads
- Jennifer – Guest Post – Jennifer C. Wilson Historical Fiction with Spirit
- Hilary – Guest Blog – Songs Wrote My Story
- Carla Johnson-Hicks – Review – CarlaLovesToRead
- Kate Braithwaite – Interview – Kate Braithwaite
- Tony Riches – Guest Blog – The Writing Desk
- Karen – Guest Blog – My Reading Corner
- Laura – Guest Blog – Novel Kicks
- Jesse – Guest Blog – Jesse Lyn Stoner
- Arleigh – Guest Blog – Historical-Fiction
- Karen – Review – Karen’s Reviews on Goodreads
- Judith – Review – Judith Barrow. Reader. Teacher. Author
- Alisha – Guest Post – The Bohemian Housewife
I am expecting another dozen reviews within the next few months, so expect updates to this list of wonderful bloggers and reviewers.