• A Salute to Book Bloggers

    by  • April 9, 2018 • Life, My Books, Writing • 5 Comments

    Aspiring writers are poor souls trying to break into an industry that doesn’t want them. That may be a preposterous statement to those of you unfamiliar with the publishing biz. Look at it this way: publishers would rather release the next John Grisham legal thriller than take on an unknown author. More importantly, the rise of Amazon and the decline of bookstores has sent the conventional global publishing industry into a financial tail spin. And finally, the ability of publishers to effectively market every new book is a luxury of the past century.

    Beyond the challenge of breaking into the industry, the newbie author who lands a book deal faces the daunting task of marketing their baby. Lucky for me, marketing was an integral part of my past life. Did that make marketing my novel, The Circumstantial Enemy, any easier? Not much. I knew what to do, but doing it was still a hell of a lot of work.

    “. . . my primary publicity source? The book blogger”

    My primary publicity source was the book blogger. Book bloggers are a unique clan who love reading and reviewing. They aren’t paid for this. They do it because they enjoy trading their views with like-minded people. I reached out to a couple of hundred bloggers, to request reviews, guest posts, and/or interviews. There are a lot of bloggers out there so I had to develop a tight target list based on a number of factors including my book’s genre – historical adventure fiction, thriller, romance sub-plot.

    “. . . book bloggers aren’t preoccupied with advancing their own agendas”

    My acceptance ratio was between 15 and 20%. The ones I worked with are people who aren’t preoccupied with advancing their own agendas; they aren’t bent on promoting their own work. Rather, they are inspired to accept a book that holds the promise of an enjoyable read . . . and to share their honest  assessment of it. I am extremely grateful for the time and effort these individuals put into this vocation.

    On today’s blog, I am saluting 30 bloggers who agreed to either review, interview, or post a guest blog from me. Without the kindness of those listed below, my book would never have realized readership levels and review ratings that were beyond my wildest dreams.

    I am expecting another dozen reviews within the next few months, so expect updates to this list of wonderful bloggers and reviewers.

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    Formerlife: Jacobs Suchard CEO (Kraft, Nabob), Strategy Consultant. Afterlife: Palgrave Macmillan Author, Historical Novelist, Business Journalist

    5 Responses to A Salute to Book Bloggers

    1. April 10, 2018 at 8:42 am

      Thanks so much for sharing your list and acknowledging the kindness of these individual book bloggers.

    2. John
      April 10, 2018 at 9:46 am

      Appreciate your response, H.E.. After getting to know the blogger biz, I wonder how long they can keep it up with the big publishers automatically sending books with every release, creating a monstrous “to read” list. I must have searched close to 300 websites and at least 50% were no longer accepting books for review. This is why bloggers offer Q&A’s and guest posts because there are only 24 hours in a day, 365 days in a year!!

    3. April 11, 2018 at 7:44 am

      aw thank you so much for recognizing all of us 🙂 it means so much… i love working with authors and it’s awesome to hear that we helped your book get the publicity it deserves!!!

    4. John
      April 11, 2018 at 8:14 am

      Thanks for the note and for being part of the group that made a difference. Hopefully, you guys can keep up the good work, especially those of us without a big publisher behind us.

    5. April 11, 2018 at 8:47 am

      John, Congrats on your success. I really enjoyed reading your book and am delighted to help get the word out.

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