• My #Twitter Transfusion

    by  • March 15, 2011 • Life, Marketing

    practika[1]Okay world, I’m going to admit it. I’m scared of technology. I’ve suffered the phobia since the clock on the VCR flashed incessantly–anyone remember that? Fortunately, I had an eleven year old who was keen to help his father by resetting the damn thing.

    When computers came along, I learned to use one, but as a means to an end; for me the computer was a fancy typewriter rather than a power tool of communication and enlightenment. And when I left the corporate world, I figured to live out my golden years without technology. I was dead wrong.

    Last month I joined Twitter. I’m still shocked by the impact of this social network on my daily life. I feel like I’ve had a massive transfusion of instant knowledge. Five weeks of active use and I’m up-to-speed on the latest business trends. I’ve uncovered bright young talents in the social media world who touch me with unique insights—edgy and enthusiastic perspectives on life. One of my favorites is an anonymous twitter account entitled @mktgdouchebag. Now what could a grey-hair like me have in common with the person behind such blatant irreverence? Plenty. For starters, both of us blog about marketing, we scoff at the industry’s indulgent self-appreciation and we despise spin. Add to that the douchebag’s dry wit . . . and bingo, I’m a follower.

    I look at Twitter for seniors in a similar vein as the famous Sesame Street for juniors. Both institutions provide education via the best medium known to man—entertainment. The Twitter Transfusion is a mental exercise offering grey-hairs the opportunity to discover, learn, share and interact. Of course, this transfusion in no way rectifies my technology phobia. No worries; my eleven year old is now thirty-two and one tweet away.

     

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    About

    Formerlife: Jacobs Suchard CEO (Kraft, Nabob), Strategy Consultant. Afterlife: Palgrave Macmillan Author, Business Blogger, Wannabe Novelist

    2 Responses to My #Twitter Transfusion

    1. Danièle
      July 23, 2011 at 10:47 pm

      >Hello John,

      I can relate to what you wrote: 'I feel like I’ve had a massive transfusion of instant knowledge.' I have joined Twitter in March this year and since realised how 'passé' is the Marketing unit I completed in 2009.

      Your blogs have inspired me for a project I should have completed by Christmas (before my Twitter profile…); so glad I found you!

      Kind regards,

      Danièle

    2. John Bell
      July 25, 2011 at 3:42 pm

      >Really appreciate the kind words, Danièle. Good luck on that project and let me know it I can help in any way.