I remember the tour from a personal and business perspective. One of my marketing managers recommended the company join Rick’s sponsorship group. He loved Hansen’s cause and saw commercial value in the partnership for our Nabob Coffee brand. The result: for the Man in Motion World Tour, $122,247 from Nabob Coffee; for Nabob Coffee, a staggering three-share point growth in national market share.
Beginning August 24, 2011 in Cape Spear, Newfoundland, a 25th Anniversary Relay retraces the Canadian segment of the original tour; this time one man in motion will be represented by 7,000 participants who have made their own difference in the lives of others. Check out Rick Hansen and learn how you can help the Greatest Wheels on Earth: http://twitter.com/#!/RickHansenFdn and http://www.rickhansen.com/code/navigate.aspx?Id=372