Most CEOs want their companies to do things right because that’s a sign of good management. But good management isn’t necessarily good leadership; good leaders are obsessed with doing right things. Good leadership creates strategic change, the forerunner to strategic advantage. CEO’s have plenty of generic strategic choices to drive a business forward. Most run the store by trying to do more of the same, but better. Yet, when things get tough, they soon revert to doing more of the same with less. I prefer specialist strategies—in other words, doing less, better.