• Good Brands Gone Bad

    by  • March 21, 2011

    Call it a hiccup or a long-term slump; every brand faces a crisis. The enemy can be a direct competitor (Myspace trumped by Facebook), a sudden shift in consumer habits (The Beatles impact on Brylcreem), a product recall (Toyota Gas Pedals), an executive’s misbehavior (Dennis Kozlowski of Tyco jailed) or the mishandling of a disaster (BP‘s oil spill). Whether self-created or a swipe from the blind side, crisis recovery can be elusive.
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    My #Twitter Transfusion

    by  • March 15, 2011

    practika[1]Okay world, I’m going to admit it. I’m scared of technology. I’ve suffered the phobia since the clock on the VCR flashed incessantly–anyone remember that? Fortunately, I had an eleven year old who was keen to help his father by resetting the damn thing.
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    Then and Now: The Greatest Wheels on Earth

    by  • March 7, 2011

    In 1985, paraplegic athlete Rick Hansen wanted to demonstrate the potential of people with disabilities by wheeling around the world. Twenty-six months later he’d wheeled forty thousand kilometers over four continents and thirty-four countries. Bolstered by international media attention, the support of the public and a handful of local companies, the Man in Motion World Tour raised $26 million for spinal cord research and rehabilitation.
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    Best in ‘Positioning’ Durabilty: Five Unlikely Brands

    by  • March 1, 2011

    If I asked you to name the five most distinctive brand icons of all time, where would you begin? Well, you’ve likely already begun. The question can’t help but conjure several images in your mind. Many of you will visualize white lettering on a shiny-red circle, a single swoosh or two yellow arches. Brands, to most of us are consumable goods and services marketed by big business. With all that marketing muscle, is it any wonder when we think of brands we think in a commercial context? Yet, so many of these famous brand names are young, many conceived within our lifetimes.
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    Crazy Day on Friday

    by  • February 21, 2011

    A couple of weeks ago I contacted Fortune and Forbes magazine with an idea for an article. Fortune jumped on it. “What did I have in mind?” they asked in an e-mail. I began crafting an outline; then I had another idea. I decided to take a page from ‘Novelist 101’. Novelists must show rather than tell. I wrote the piece in its entirety, submitted it and Fortune published on Friday, February 18. Check out how I stepped down from the CEO’s throne and rose from the ashes in another life at http://management.fortune.cnn.com/2011/02/18/the-ceo-afterlife/

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    A Lesson from Nine-Year Olds

    by  • February 16, 2011

    I established this blog to give a grey-hair’s view of life, business and writing. Today, I judged 3-minute speeches by my daughter’s Grade 4 class of 9-year olds. These kids taught me a lot about life. Here are a few clues as to why:
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    Branding the Aspiring Novelist

    by  • February 10, 2011

    Personal branding isn’t new; Fast Company made Tom Peters article a lead story more than ten years ago. Today, ‘the branding of you’ is helping people meet their personal goals. Yet, many shy away from personal branding. Why? Is it because they are afraid of appearing ego centric? More likely, they haven’t a clue how to brand themselves. Maybe I can help.
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    Brand Surgery – excerpts from my Marketing Magazine article

    by  • February 5, 2011

    When I was a young product manager back in the ’70s, the only people I could talk to about brands were my colleagues in the marketing department and the advertising agency. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. It’s a subject that I’ve never tired of, but I must admit to some frustration in seeing how brands have been managed over the years. Ostensibly, consumer brands are resurrecting their past luster, but in my view their health remains tenuous.
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