Ever since I started blogging about leadership and strategy, I’ve been harping about the notion of “doing less, better” as a business modus operandi. Wall Street is against the idea. They think companies have to “do more and more” to get bigger and bigger. Recently, they’ve been pushing Starbucks to expand beyond coffee into a variety of foods. It will be interesting to see whether Howard Schultz will give in to them. My former employer, Kraft Foods “does more and more” quite well, albeit through acquisitions – a bit of a cheat in my view. Jacobs Suchard, the coffee/chocolatier that I headed in North America was just one of a long list of Kraft acquisitions that started with General Foods in the eighties. Suffice to say deep pockets, rather than business brilliance snatches the prize.