• Posts Tagged ‘Business’

    How to Create a Personal Brand Strategy Statement

    by  • January 22, 2015 • Branding, Human Resources, Leadership, Marketing, Strategy, Uncategorized • 0 Comments

    Personal-BrandingBranding has flourished big time—we  have product brands, service brands, country brands, political brands, cause-related brands, even cultural brands. In this post I want to help those of you who are keen to create your personal brand. To do that, you’ll need a brand strategy. The strategy and the positioning for a personal brand isn’t that different from a product or service brand; your intent is to position yourself in the best way possible to achieve the desired objective. To most of you the objective is to advance your career.

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    The Moral of Workplace Morale

    by  • June 16, 2014 • Human Resources, Leadership, Life, Strategy • 0 Comments

    WholeFoodsWhen it comes to workplace morale, there is no shortage of articles suggesting the ways and means to build and/or enhance cultures that motivate employees to deliver the goods. Beyond their intent to boost morale, the commentaries have one thing in common – the counsel is generic. In other words, the pundits inherently assume that their morale-lifting tactics and strategies apply to any organization, no matter the product or service in which they are engaged. They are correct in this regard. But, there is a catch. One cannot assume a constant success rate because there is more at play.

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    Brand NBA: A Sterling Silver Case of Crisis Management

    by  • April 30, 2014 • Branding, Leadership, Life, Marketing, Uncategorized • 0 Comments

    clippersCall it a hiccup or a long-term slump; large or small, every business faces a crisis. The crisis can be brought on by a direct competitor (Blockbuster trumped by Netflix), a sudden shift in consumer habits (The Beatles haircuts on Brylcreem Hairdressing), a product recall (GM’s ignition switches), the mishandling of an environmental disaster (BP‘s oil spill), or the personal misbehavior of an executive.

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    What’s Holding YOU Back?

    by  • January 20, 2014 • Human Resources, Leadership, Life • 5 Comments

    Chains6“What is holding you back?” is the fundamental question everyone should answer BEFORE setting goals, objectives and resolutions. This applies to your personal life and your professional life. I know nothing of your personal life, but I do know a thing or two about business life, having lived there more years than I care to remember.

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    Why HR Needs to Be a Marketer

    by  • December 29, 2013 • Branding, Human Resources, Leadership, Marketing, Strategy • 0 Comments

    MrktgHRGreat marketing begins with great strategy. Great strategy seldom happens without sacrifice. Sacrifice is the natural path to differentiation. The best brand custodians know that you never promise a smorgasbord of benefits; trying to be all things to all people is a recipe for disaster. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. What does this have to do with HR? Everything.

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    Retired? 7 Insights on Getting Back in the Game

    by  • November 18, 2013 • Human Resources, Leadership, Life, Strategy • 0 Comments

    retire-work-road-sign1Twenty years have passed since I sat in the corner office of a multinational consumer goods organization. Five years ago I removed my consulting shingle from the home office wall. Am I happy in the CEO afterlife? You bet. I’m busy pursuing other dreams that are inspirational and meaningful. So why, you might ask, would I come out of retirement and accept a temporary assignment in the C-suite of a business in America.

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