• Posts Tagged ‘Business’

    How to Create a Personal Brand Strategy Statement

    by  • January 22, 2015 • Branding, Human Resources, Leadership, Marketing, Strategy, Uncategorized • 0 Comments

    Personal-Branding

    Branding has flourished big time—we  have product brands, service brands, country brands, political brands, cause-related brands, even cultural brands. In this post I want to help those of you who are keen to create your personal brand. To do that, you’ll need a brand strategy. The strategy and the positioning for a personal brand isn’t that different from a product […]

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    The Moral of Workplace Morale

    by  • June 16, 2014 • Human Resources, Leadership, Life, Strategy • 0 Comments

    WholeFoodsWhen it comes to workplace morale, there is no shortage of articles suggesting the ways and means to build and/or enhance cultures that motivate employees to deliver the goods. Beyond their intent to boost morale, the commentaries have one thing in common – the counsel is generic. In other words, the pundits inherently assume that their morale-lifting tactics and strategies apply to any organization, no matter the product or service in which they are engaged. They are correct in this regard. But, there is a catch. One cannot assume a constant success rate because there is more at play.

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    Brand NBA: A Sterling Silver Case of Crisis Management

    by  • April 30, 2014 • Branding, Leadership, Life, Marketing, Uncategorized • 0 Comments

    clippersCall it a hiccup or a long-term slump; large or small, every business faces a crisis. The crisis can be brought on by a direct competitor (Blockbuster trumped by Netflix), a sudden shift in consumer habits (The Beatles haircuts on Brylcreem Hairdressing), a product recall (GM’s ignition switches), the mishandling of an environmental disaster (BP‘s oil spill), or the personal misbehavior of an executive.

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    What’s Holding YOU Back?

    by  • January 20, 2014 • Human Resources, Leadership, Life • 5 Comments

    Chains6“What is holding you back?” is the fundamental question everyone should answer BEFORE setting goals, objectives and resolutions. This applies to your personal life and your professional life. I know nothing of your personal life, but I do know a thing or two about business life, having lived there more years than I care to remember.

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    Why HR Needs to Be a Marketer

    by  • December 29, 2013 • Branding, Human Resources, Leadership, Marketing, Strategy • 0 Comments

    MrktgHRGreat marketing begins with great strategy. Great strategy seldom happens without sacrifice. Sacrifice is the natural path to differentiation. The best brand custodians know that you never promise a smorgasbord of benefits; trying to be all things to all people is a recipe for disaster. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. What does this have to do with HR? Everything.

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    Retired? 7 Insights on Getting Back in the Game

    by  • November 18, 2013 • Human Resources, Leadership, Life, Strategy • 0 Comments

    retire-work-road-sign1Twenty years have passed since I sat in the corner office of a multinational consumer goods organization. Five years ago I removed my consulting shingle from the home office wall. Am I happy in the CEO afterlife? You bet. I’m busy pursuing other dreams that are inspirational and meaningful. So why, you might ask, would I come out of retirement and accept a temporary assignment in the C-suite of a business in America.

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    The Latest in Corporate Bail Outs – Women

    by  • October 7, 2013 • Human Resources, Leadership, Life, Strategy, Uncategorized • 1 Comment

    Quit2When I left corporate life, the glass in the ceiling suppressing the advancement of women to the C-suite was beginning to show cracks. Today, there’s a venerable list of female executives who have shattered that glass and gone on to illustrious careers as successful CEOs. One might think the likes of Melissa Mayer (Yahoo!), Laura Sen (BJ’s Wholesale Club), Ellen Kullman (DuPont), and Indra K. Nooyi (Pepsi) would inspire more and more women to seek greater responsibility in the corporate world. Not necessarily so.

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