• Posts Tagged ‘Business’

    Brand NBA: A Sterling Silver Case of Crisis Management

    by  • April 30, 2014 • Branding, Leadership, Life, Marketing, Uncategorized • 0 Comments

    clippersCall it a hiccup or a long-term slump; large or small, every business faces a crisis. The crisis can be brought on by a direct competitor (Blockbuster trumped by Netflix), a sudden shift in consumer habits (The Beatles haircuts on Brylcreem Hairdressing), a product recall (GM’s ignition switches), the mishandling of an environmental disaster (BP‘s oil spill), or the personal misbehavior of an executive.

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    What’s Holding YOU Back?

    by  • January 20, 2014 • Human Resources, Leadership, Life • 5 Comments

    Chains6“What is holding you back?” is the fundamental question everyone should answer BEFORE setting goals, objectives and resolutions. This applies to your personal life and your professional life. I know nothing of your personal life, but I do know a thing or two about business life, having lived there more years than I care to remember.

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    Why HR Needs to Be a Marketer

    by  • December 29, 2013 • Branding, Human Resources, Leadership, Marketing, Strategy • 0 Comments

    MrktgHRGreat marketing begins with great strategy. Great strategy seldom happens without sacrifice. Sacrifice is the natural path to differentiation. The best brand custodians know that you never promise a smorgasbord of benefits; trying to be all things to all people is a recipe for disaster. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. What does this have to do with HR? Everything.

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    Retired? 7 Insights on Getting Back in the Game

    by  • November 18, 2013 • Human Resources, Leadership, Life, Strategy • 0 Comments

    retire-work-road-sign1Twenty years have passed since I sat in the corner office of a multinational consumer goods organization. Five years ago I removed my consulting shingle from the home office wall. Am I happy in the CEO afterlife? You bet. I’m busy pursuing other dreams that are inspirational and meaningful. So why, you might ask, would I come out of retirement and accept a temporary assignment in the C-suite of a business in America.

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    The Latest in Corporate Bail Outs – Women

    by  • October 7, 2013 • Human Resources, Leadership, Life, Strategy, Uncategorized • 1 Comment

    Quit2When I left corporate life, the glass in the ceiling suppressing the advancement of women to the C-suite was beginning to show cracks. Today, there’s a venerable list of female executives who have shattered that glass and gone on to illustrious careers as successful CEOs. One might think the likes of Melissa Mayer (Yahoo!), Laura Sen (BJ’s Wholesale Club), Ellen Kullman (DuPont), and Indra K. Nooyi (Pepsi) would inspire more and more women to seek greater responsibility in the corporate world. Not necessarily so.

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    Why Great Brands Lose Their Way

    by  • August 6, 2013 • Branding, Human Resources, Leadership, Marketing, Strategy • 5 Comments

    SonyNever in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. Branding has proliferated big time – we now have personal brands, country brands, political brands, cause-related brands, even cultural brands. The ramification is clutter, the arch enemy of brand identity.

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