• Posts Tagged ‘Business’

    What’s Holding YOU Back?

    by  • January 20, 2014 • Human Resources, Leadership, Life • 4 Comments

    Chains6

    “What is holding you back?” is the fundamental question everyone should answer BEFORE setting goals, objectives and resolutions for the New Year. This applies to your personal life and your professional life. I know nothing of your personal life, but I do know a thing or two about business life, having lived there more years […]

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    Why HR Needs to Be a Marketer

    by  • December 29, 2013 • Branding, Human Resources, Leadership, Marketing, Strategy • 0 Comments

    MrktgHRGreat marketing begins with great strategy. Great strategy seldom happens without sacrifice. Sacrifice is the natural path to differentiation. The best brand custodians know that you never promise a smorgasbord of benefits; trying to be all things to all people is a recipe for disaster. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. What does this have to do with HR? Everything.

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    Retired? 7 Insights on Getting Back in the Game

    by  • November 18, 2013 • Human Resources, Leadership, Life, Strategy • 0 Comments

    retire-work-road-sign1Twenty years have passed since I sat in the corner office of a multinational consumer goods organization. Five years ago I removed my consulting shingle from the home office wall. Am I happy in the CEO afterlife? You bet. I’m busy pursuing other dreams that are inspirational and meaningful. So why, you might ask, would I come out of retirement and accept a temporary assignment in the C-suite of a business in America.

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    The Latest in Corporate Bail Outs – Women

    by  • October 7, 2013 • Human Resources, Leadership, Life, Strategy, Uncategorized • 1 Comment

    Quit2When I left corporate life, the glass in the ceiling suppressing the advancement of women to the C-suite was beginning to show cracks. Today, there’s a venerable list of female executives who have shattered that glass and gone on to illustrious careers as successful CEOs. One might think the likes of Melissa Mayer (Yahoo!), Laura Sen (BJ’s Wholesale Club), Ellen Kullman (DuPont), and Indra K. Nooyi (Pepsi) would inspire more and more women to seek greater responsibility in the corporate world. Not necessarily so.

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    Why Great Brands Lose Their Way

    by  • August 6, 2013 • Branding, Human Resources, Leadership, Marketing, Strategy • 3 Comments

    SonyNever in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. Branding has proliferated big time – we now have personal brands, country brands, political brands, cause-related brands, even cultural brands. The ramification is clutter, the arch enemy of brand identity.

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    The Most Overused Word in Business

    by  • June 20, 2013 • Leadership, Strategy • 0 Comments

    Strategy ConfusionStrategy has to be one of the most misused words in business. The word is tossed around boardrooms and customer meetings with reckless abandon. You’ve likely heard this: “Our strategy is to become the biggest and the best.” Deciding to become a global corporation, to diversify, or to increase sales by x dollars per annum is not strategy.

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    Great CEOs Roll With the Punches

    by  • May 22, 2013 • Human Resources, Leadership, Strategy • 0 Comments

    boxingEvery day we see or read about superb acts of leadership. The ones that occupy an indelible place in our minds are often characterized by unexpected high-pressure, traumatic conditions and courageous acts taken within a very limited amount of time – a cabbie delivering a baby, a mayor calming a city after one of the worst terrorist attack in the history of mankind, a pilot making the call to land a powerless 65 ton piece of steel on a river in the middle of a major metropolis, a primary school teacher shielding her little ones from a gun-wielding madman.

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    Marissa Mayer’s Big Play for Good Reason

    by  • March 5, 2013 • Human Resources, Leadership, Strategy • 0 Comments

    Team Of 8 Blue People Holding Up Connected Pieces To A Colorful Puzzle That Spells Out "Team," Symbolizing Excellent Teamwork, Success And Link Exchanging Clipart Illustration GraphicAt the risk creating a reputation as yesterday’s man, I’m fully supporting Yahoo CEO Marissa Mayer’s ban on working from home. Frankly, there aren’t many of us out there applauding this controversial big play. Several journalists, tech pundits, and business leaders have called her gambit regressive, old-school thinking, anti-family, and a giant step backward. However, none of the naysayers seem to realize that she is faced with a turnaround situation. Ms. Mayer was hired away from Google to reverse 4 years of eroding revenue. Radical change is required. To fulfill any turnaround mandate, a leader has no choice but to initiate substantial cultural and strategic change with a firm hand, not a weak wrist.

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    The Beer formerly known as Albino Rhino

    by  • February 25, 2013 • Branding, Leadership, Marketing, Strategy, Uncategorized • 0 Comments

    ARLast week I wrote about a complaint to the British Columbia Human Rights Tribunal by a person with albinism – Is Political Correctness Coming to a Brand Near You? This person was offended by the brand name of a whimsical beer marketed by the Earls Restaurants chain. The powerful tribunal ruled in favor of the complainant, and after several months of dealing with the aggravation, Earls finally threw in the towel, accepting responsibility for their insensitivity and agreeing to change the name of the 25 year old beer brand, Albino Rhino. Political correctness had run amok.

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    Is Political Correctness Coming to a Brand near You?

    by  • February 17, 2013 • Branding, Leadership, Life, Marketing, Strategy • 0 Comments

    rhinoEarls Restaurants is a very popular casual dining chain with 64 outlets in Canada, Arizona, Washington and Colorado. Twenty-five years ago, they launched a whimsical brand of beer called Albino Rhino. I don’t know why they chose that name – maybe it had something to do with the white rhino’s keen sense of smell or the fact that the species is endangered. One thing’s for sure; Earls didn’t intend to demean or humiliate people with albinism. Yet, someone with albinism launched a human-rights complaint. Now Earl’s is pulling the Albino Rhino brand and considering a new name.

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