• Posts Tagged ‘Facebook’

    The Latest in Corporate Bail Outs – Women

    by  • October 7, 2013 • Human Resources, Leadership, Life, Strategy, Uncategorized • 1 Comment

    Quit2When I left corporate life, the glass in the ceiling suppressing the advancement of women to the C-suite was beginning to show cracks. Today, there’s a venerable list of female executives who have shattered that glass and gone on to illustrious careers as successful CEOs. One might think the likes of Melissa Mayer (Yahoo!), Laura Sen (BJ’s Wholesale Club), Ellen Kullman (DuPont), and Indra K. Nooyi (Pepsi) would inspire more and more women to seek greater responsibility in the corporate world. Not necessarily so.

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    The Strategy of Hustle

    by  • June 17, 2012 • Leadership, Strategy

    I’ve read a lot of books on strategy. The best ones influenced my mode of operation as an executive of Jacobs Suchard, the maker of coffee and chocolate brands, Jacobs, Nabob, Toblerone, Suchard and Côte d’Or. I was devoted to master strategies and “big play” innovations that ideally positioned the company to dominate their chosen market(s) and enjoy sustainable competitive advantage. The philosophy begins with a mindset obsessed with the competition. It worked well for me in my 17 years at Jacobs Suchard, although I am the first to admit that we created just two blockbuster innovations during that time – both were technical in nature, and both were strategic and well-marketed. In hingsight, two big, game-changing plays was a damn good record.

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    10 Insights from the 100 Most Creative People in Business

    by  • June 10, 2012 • Branding, Leadership, Marketing, Strategy

    Why is creativity so important in business? Because it is the idea, and not the money that drives entrepreneurship. This month’s Fast Company names the 100 Most Creative People in Business, with an emphasis on global leaders in technology, design, media, music, movies, marketing, television and sports. To be honest, I’d never heard of the vast majority on these people. That’s not important; their interesting and inspirational stories are what matters to those of us who value the power of creativity. Rather than file the list’s creative wisdom in the back of my mind, I’ve taken 10 quotes that provide insight into the creative thought process.

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    The Gulf Spill: BP Still Doesn’t Get It

    by  • April 26, 2012 • Branding, Human Resources, Leadership, Life, Marketing, Strategy

    Gulf Spill(First published in Forbes.com, April 20, 2012) Two years have now passed since the explosion at BP’s deep-water rig in the Gulf of Mexico. In the aftershock, the world watched BP and its chief executive, Tony Hayward, make blunder after blunder while their crude continued to gush, literally and figuratively. BP’s talk about caring for the environment was for naught, as its actions failed to match its message. And although the company finally fired Hayward, paid restitution, enhanced its drilling standards, and sponsored several feel-good TV commercials, it has failed to regain the trust it supposedly covets. Why? Because the public still holds the view that BP is dealing with the Gulf disaster’s fallout not because it wants to but because it has to.

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    Gretzky, Gates, Zuckerberg: Can they see the Unseen?

    by  • December 4, 2011 • Leadership, Life

    It takes a knack to see the unseen. Some call it a sense, a gift from God bestowed upon the chosen few. We’ve witnessed this sense in our greatest athletes. Wayne Gretzky had a knack of skating where he knew the puck would be or passing behind his back where he knew a teammate would be. Larry Bird moved a split second before an opponent’s ball toss to make the steal. Joe Montana calculated the movements of everyone on the football field. Each superstar athlete saw the play before it happened.

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    Good Brands Gone Bad

    by  • March 21, 2011 • Branding, Leadership, Marketing

    Call it a hiccup or a long-term slump; every brand faces a crisis. The enemy can be a direct competitor (Myspace trumped by Facebook), a sudden shift in consumer habits (The Beatles impact on Brylcreem), a product recall (Toyota Gas Pedals), an executive’s misbehavior (Dennis Kozlowski of Tyco jailed) or the mishandling of a disaster (BP‘s oil spill). Whether self-created or a swipe from the blind side, crisis recovery can be elusive.
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