• Posts Tagged ‘In the CEO Afterlife’

    Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

    by  • June 8, 2016 • Branding, Leadership, Marketing, Strategy, Uncategorized • 0 Comments

    This article was written by Jennifer Horn for the June 2016 issue of Strategy Magazine.

    Respect_new2Nabob, you’re a feisty fella. In the ’80s, you famously smashed the paper bags of rival Maxwell House in ads to prove your own superior packaging. Not long after, you took aim at the coffee bean itself, ruling out the seeds that didn’t quite fit your strict flavour and aroma standards. And today, you’re crossing swords with society’s (arguably) pretentious coffee culture.

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    The 2 Most Undervalued Factors in Social Marketing

    by  • April 13, 2016 • Branding, Leadership, Marketing, Strategy • 1 Comment

    404errorWhen I was in brand management, social media did not exist. But I can tell you this: I would have had a field day with this exciting medium because I valued the power of ‘big ideas’ to infuse growth into the brands under my wing. Frankly, I had no choice, because I’d worked for small to medium-sized companies competing against giants the likes of Nestle, Kraft, and Procter & Gamble. By any comparison, my brands were under-financed. But, they sure as hell weren’t neglected. 

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    Work That Matters starts with Matters that Work

    by  • April 5, 2016 • Branding, Human Resources, Leadership, Life, Marketing, Strategy • 0 Comments

    GoogleEmployeesTo most of us, the phrase Work that Matters infers job satisfaction. The outcome is lower stress, lower turnover, and higher productivity – in business, a ‘win-win’ for employees, customers and shareholders. The logic is infallible. So, I ask you, why is there such a gap between the theory and the practice? Why are so many organizations and so many workers struggling to find workplace nirvana?

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    Who Makes Resolutions Come True? YOU

    by  • December 27, 2015 • Branding, Human Resources, Leadership, Life, Marketing, Strategy, Uncategorized • 0 Comments

    fingerThe approaching New Year invites the contemplation of resolutions. Before setting goals and objectives for your personal life and your professional life, I suggest you consider a fundamental question. What’s holding you back? Now, its fair to say that I know nothing of your personal life, but I do know a thing or two about business life, having lived there more years than I care to remember.

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    Leading Without Direct Reports

    by  • October 18, 2015 • Branding, Human Resources, Leadership, Life, Marketing, Strategy • 1 Comment

    music-433930_640Leadership does not begin when you step upon the first rung of the management ladder. One direct report does not make you a leader; nor does ten. Yet, the moment you have direct reports, you are EXPECTED to lead. And when you fail to demonstrate traits critical to successful leadership, the expectations of your colleagues and subordinates are dashed.

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    Knowledge Is Power. Data Isn’t.

    by  • September 8, 2015 • Branding, Human Resources, Leadership, Marketing, Strategy • 0 Comments

    man-65049_640How many times have you heard that “knowledge is power?” I’m guessing that without much thought, you readily nod your head in agreement. In every vocation, from academics to business to politics, the knowledge theorem and its power corollary is seemingly undeniable. 

    Knowledge Theorem:  Information + Knowledge = Better Decision-Making. 

    Power Corollary:  Better Decision-making = Power

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    Stubbornness and Strategy: Birds of a Feather

    by  • July 16, 2015 • Branding, Human Resources, Leadership, Marketing, Strategy, Uncategorized • 0 Comments

    canada-geese-348290_640From as far back as my days in brand management, I have held a deep affection for strategy. This might have something to do with the fact that I can be stubborn. Good strategists are also stubborn, even pigheaded. Why is that? Because without strategic stubbornness, the hard barrier lines that contain the strategy will blur. And when a brand or company’s positioning blurs, customers become confused.

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