• Posts Tagged ‘Innovation’

    Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

    by  • June 8, 2016 • Branding, Leadership, Marketing, Strategy, Uncategorized • 0 Comments

    This article was written by Jennifer Horn for the June 2016 issue of Strategy Magazine.

    Respect_new2Nabob, you’re a feisty fella. In the ’80s, you famously smashed the paper bags of rival Maxwell House in ads to prove your own superior packaging. Not long after, you took aim at the coffee bean itself, ruling out the seeds that didn’t quite fit your strict flavour and aroma standards. And today, you’re crossing swords with society’s (arguably) pretentious coffee culture.

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    Work That Matters starts with Matters that Work

    by  • April 5, 2016 • Branding, Human Resources, Leadership, Life, Marketing, Strategy • 0 Comments

    GoogleEmployeesTo most of us, the phrase Work that Matters infers job satisfaction. The outcome is lower stress, lower turnover, and higher productivity – in business, a ‘win-win’ for employees, customers and shareholders. The logic is infallible. So, I ask you, why is there such a gap between the theory and the practice? Why are so many organizations and so many workers struggling to find workplace nirvana?

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    Three Words. One Big Idea

    by  • February 3, 2016 • Leadership, Strategy, Uncategorized • 0 Comments


    TEL-1353 WORDS. 1 BIG IDEA.
    The word “DO” represents resolve and action. It is an expectation placed upon us at a very young age. “LESS” is the noun that contradicts everything we see and hear in this busy world. “BETTER” is the adjective that expresses our desire to do well at whatever we undertake.

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    Knowledge Is Power. Data Isn’t.

    by  • September 8, 2015 • Branding, Human Resources, Leadership, Marketing, Strategy • 0 Comments

    man-65049_640How many times have you heard that “knowledge is power?” I’m guessing that without much thought, you readily nod your head in agreement. In every vocation, from academics to business to politics, the knowledge theorem and its power corollary is seemingly undeniable. 

    Knowledge Theorem:  Information + Knowledge = Better Decision-Making. 

    Power Corollary:  Better Decision-making = Power

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    Change is Bad

    by  • April 22, 2015 • Branding, Human Resources, Leadership, Marketing, Strategy • 0 Comments

    earth-216833_1280Okay, so I’m going to start by admitting that my heading was a ‘hook’ to get you into this post. Here’s the deal; the notion that “change is bad” is blasphemy in today’s world of business. In fact, change is one of the most proliferated subjects in blogs, books, and social media chats. I understand why, and so do you; change is vital to progress in every field of endeavor. Without change, stagnation sets in. This explains why it is so easy for people to become caught up and desensitized by the “change is good” paradigm. Well, change is not always good. Change can be bad. Very bad.

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    Why Leaders Believe that Tomorrow is a Better Place

    by  • April 13, 2015 • Branding, Human Resources, Leadership, Life, Marketing, Strategy • 1 Comment

    g9600_elonB.inddTo every one of us, the future is important. Maybe it’s because the future is where we are going to spend the rest of our lives. Or could it be something more, something about the human spirit that has us looking ahead to a better future for ourselves, our families, and every living thing on the planet. One thing is for sure; you won’t get to a better future without foresight.

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