• Posts Tagged ‘John Richard Bell’

    What’s Holding YOU Back?

    by  • January 20, 2014 • Human Resources, Leadership, Life • 5 Comments

    Chains6“What is holding you back?” is the fundamental question everyone should answer BEFORE setting goals, objectives and resolutions. This applies to your personal life and your professional life. I know nothing of your personal life, but I do know a thing or two about business life, having lived there more years than I care to remember.

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    Why HR Needs to Be a Marketer

    by  • December 29, 2013 • Branding, Human Resources, Leadership, Marketing, Strategy • 0 Comments

    MrktgHRGreat marketing begins with great strategy. Great strategy seldom happens without sacrifice. Sacrifice is the natural path to differentiation. The best brand custodians know that you never promise a smorgasbord of benefits; trying to be all things to all people is a recipe for disaster. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. What does this have to do with HR? Everything.

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    The Latest in Corporate Bail Outs – Women

    by  • October 7, 2013 • Human Resources, Leadership, Life, Strategy, Uncategorized • 1 Comment

    Quit2When I left corporate life, the glass in the ceiling suppressing the advancement of women to the C-suite was beginning to show cracks. Today, there’s a venerable list of female executives who have shattered that glass and gone on to illustrious careers as successful CEOs. One might think the likes of Melissa Mayer (Yahoo!), Laura Sen (BJ’s Wholesale Club), Ellen Kullman (DuPont), and Indra K. Nooyi (Pepsi) would inspire more and more women to seek greater responsibility in the corporate world. Not necessarily so.

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    Why Great Brands Lose Their Way

    by  • August 6, 2013 • Branding, Human Resources, Leadership, Marketing, Strategy • 5 Comments

    SonyNever in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. Branding has proliferated big time – we now have personal brands, country brands, political brands, cause-related brands, even cultural brands. The ramification is clutter, the arch enemy of brand identity.

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    The Most Overused Word in Business

    by  • June 20, 2013 • Leadership, Strategy • 0 Comments

    Strategy ConfusionStrategy has to be one of the most misused words in business. The word is tossed around boardrooms and customer meetings with reckless abandon. You’ve likely heard this: “Our strategy is to become the biggest and the best.” Deciding to become a global corporation, to diversify, or to increase sales by x dollars per annum is not strategy.

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    Beer Branding: Image is Still Everything

    by  • June 4, 2013 • Branding, Leadership, Marketing, Strategy • 0 Comments

    Labatt50Locally and globally, maintaining resiliency of a beer brand is as exciting as it is challenging. But once your brand is on the outs with the prime target group, cardiac arrest sets in. Oh sure, everyone tries to resuscitate their beloved brand with scads of Hail Mary endeavors ranging from “cool” package design to “cutting edge” advertising and “fun-loving” promotions.

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    Great CEOs Roll With the Punches

    by  • May 22, 2013 • Human Resources, Leadership, Strategy • 0 Comments

    boxingEvery day we see or read about superb acts of leadership. The ones that occupy an indelible place in our minds are often characterized by unexpected high-pressure, traumatic conditions and courageous acts taken within a very limited amount of time – a cabbie delivering a baby, a mayor calming a city after one of the worst terrorist attack in the history of mankind, a pilot making the call to land a powerless 65 ton piece of steel on a river in the middle of a major metropolis, a primary school teacher shielding her little ones from a gun-wielding madman.

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    The Beer formerly known as Albino Rhino

    by  • February 25, 2013 • Branding, Leadership, Marketing, Strategy, Uncategorized • 0 Comments

    ARLast week I wrote about a complaint to the British Columbia Human Rights Tribunal by a person with albinism – Is Political Correctness Coming to a Brand Near You? This person was offended by the brand name of a whimsical beer marketed by the Earls Restaurants chain. The powerful tribunal ruled in favor of the complainant, and after several months of dealing with the aggravation, Earls finally threw in the towel, accepting responsibility for their insensitivity and agreeing to change the name of the 25 year old beer brand, Albino Rhino. Political correctness had run amok.

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    Blonde Joke on Starbucks

    by  • February 4, 2013 • Branding, Leadership, Marketing, Strategy • 0 Comments

    blonde3Last week I slammed Kellogg’s for maligning the good reputation of their Special K brand. Special K has always stood for a nutritious breakfast. This brand name is now on a new flatbread sandwich of egg, cheese and sausage that contains fewer calories than fast food restaurant versions. The entry isn’t my idea of a nutritious breakfast.

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