• Posts Tagged ‘John Richard Bell’

    The 2 Most Undervalued Factors in Social Marketing

    by  • April 13, 2016 • Branding, Leadership, Marketing, Strategy • 1 Comment

    404errorWhen I was in brand management, social media did not exist. But I can tell you this: I would have had a field day with this exciting medium because I valued the power of ‘big ideas’ to infuse growth into the brands under my wing. Frankly, I had no choice, because I’d worked for small to medium-sized companies competing against giants the likes of Nestle, Kraft, and Procter & Gamble. By any comparison, my brands were under-financed. But, they sure as hell weren’t neglected. 

    Read more →

    Work That Matters starts with Matters that Work

    by  • April 5, 2016 • Branding, Human Resources, Leadership, Life, Marketing, Strategy • 0 Comments

    GoogleEmployeesTo most of us, the phrase Work that Matters infers job satisfaction. The outcome is lower stress, lower turnover, and higher productivity – in business, a ‘win-win’ for employees, customers and shareholders. The logic is infallible. So, I ask you, why is there such a gap between the theory and the practice? Why are so many organizations and so many workers struggling to find workplace nirvana?

    Read more →

    Leading Without Direct Reports

    by  • October 18, 2015 • Branding, Human Resources, Leadership, Life, Marketing, Strategy • 1 Comment

    music-433930_640Leadership does not begin when you step upon the first rung of the management ladder. One direct report does not make you a leader; nor does ten. Yet, the moment you have direct reports, you are EXPECTED to lead. And when you fail to demonstrate traits critical to successful leadership, the expectations of your colleagues and subordinates are dashed.

    Read more →

    Stubbornness and Strategy: Birds of a Feather

    by  • July 16, 2015 • Branding, Human Resources, Leadership, Marketing, Strategy, Uncategorized • 0 Comments

    canada-geese-348290_640From as far back as my days in brand management, I have held a deep affection for strategy. This might have something to do with the fact that I can be stubborn. Good strategists are also stubborn, even pigheaded. Why is that? Because without strategic stubbornness, the hard barrier lines that contain the strategy will blur. And when a brand or company’s positioning blurs, customers become confused.

    Read more →

    Why Leaders Believe that Tomorrow is a Better Place

    by  • April 13, 2015 • Branding, Human Resources, Leadership, Life, Marketing, Strategy • 1 Comment

    g9600_elonB.inddTo every one of us, the future is important. Maybe it’s because the future is where we are going to spend the rest of our lives. Or could it be something more, something about the human spirit that has us looking ahead to a better future for ourselves, our families, and every living thing on the planet. One thing is for sure; you won’t get to a better future without foresight.

    Read more →

    50 Shades of Decay

    by  • March 7, 2015 • Human Resources, Leadership, Strategy, Uncategorized • 1 Comment

    images2A00ZSD3

    Now that I have your attention, the decay I am actually referring to is the 50 warning signs of corporate decay. Watch out for them in your organization. If you spot four or five, work on resolving them, now. Ten or fifteen mean that you are already in the quicksand. Revival is not too late, but whatever you do . . . remember, the steps you take must be transformational, not incremental. Sick companies are never turned around by doing more of the same, better.

    Read more →

    The Power of Strategic Sacrifice in a Complex World

    by  • January 14, 2015 • Branding, Human Resources, Leadership, Life, Marketing, Strategy • 1 Comment

    LargeDo Less Better isn’t the first book on focus, nor will it be the last. But the element that separates this book from the others is the “how” – how one finds focus in a business world that is more complex than ever. All the way from the C-suite’s choice of markets in which to compete to a person’s daily “to do” list, the “how” is the capacity to make tough strategic choices and tough strategic sacrifices.

    Read more →