• Posts Tagged ‘Vision’

    Taking a Step Back Doesn’t Always Move You Forward

    by  • July 26, 2016 • Leadership, Strategy, Uncategorized • 0 Comments

    be smart

    Think about this. You are engaged in a lively discussion with a group of business colleagues. Maybe there’s a problem that needs immediate attention, or perhaps the group is contemplating the best way to pursue a new opportunity. In your mind, the discussion is invigorating, and far from a standstill or a stalemate. Suddenly, you hear these words of wisdom: “Let’s take a step back for a moment.” 


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    Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

    by  • June 8, 2016 • Branding, Leadership, Marketing, Strategy, Uncategorized • 0 Comments

    Article was by Jennifer Horn, Strategy Magazine.

    Respect_new2Nabob, you’re a feisty fella. In the ’80s, you famously smashed the paper bags of rival Maxwell House in ads to prove your own superior packaging. Not long after, you took aim at the coffee bean itself, ruling out the seeds that didn’t quite fit your strict flavour and aroma standards. And today, you’re crossing swords with society’s (arguably) pretentious coffee culture.

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    Leamington, Canada: The Little Town That Could

    by  • May 6, 2016 • Human Resources, Leadership, Uncategorized • 0 Comments

    LeamingtonLeamington, a little town in the province of Ontario is the tomato capital of Canada. The town earned the honor by farming vast acreages of tomatoes in fields and greenhouses. Their tomato expertise caught the attention of the H. J. Heinz Company who erected a factory in Leamington in 1908. And for more than 100 years, the factory pumped out Heinz Ketchup and a variety of baby foods to markets in Canada and the USA.

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    Work That Matters starts with Matters that Work

    by  • April 5, 2016 • Branding, Human Resources, Leadership, Life, Marketing, Strategy • 0 Comments

    GoogleEmployeesTo most of us, the phrase Work that Matters infers job satisfaction. The outcome is lower stress, lower turnover, and higher productivity – in business, a ‘win-win’ for employees, customers and shareholders. The logic is infallible. So, I ask you, why is there such a gap between the theory and the practice? Why are so many organizations and so many workers struggling to find workplace nirvana?

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    Three Words. One Big Idea

    by  • February 3, 2016 • Leadership, Strategy, Uncategorized • 0 Comments


    TEL-1353 WORDS. 1 BIG IDEA.
    The word “DO” represents resolve and action. It is an expectation placed upon us at a very young age. “LESS” is the noun that contradicts everything we see and hear in this busy world. “BETTER” is the adjective that expresses our desire to do well at whatever we undertake.

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    Why Strategy Withstands the Test of Time

    by  • January 20, 2016 • Branding, Leadership, Marketing, Strategy, Uncategorized • 0 Comments

    pocket-watch-665856_640How often have you heard people say, “Our strategy is to become the biggest and the best?” This is not strategy. Strategy is not the what. Strategy is the how – how will you become the biggest and the best? Of course, within the realm of the definition, there are good strategies and bad ones. Good strategies help to define a company or a brand’s point of difference. But that seldom happens without sacrifice, without giving up something to strengthen the chosen niche.

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