• The Human Capital Advantage

    by  • December 5, 2012 • Human Resources, Leadership, Strategy, Uncategorized • 0 Comments

    human capitalWithout leadership, a business enterprise will eventually fail. Survival is possible without a strategy but seldom over the long haul. Great strategy with lousy execution isn’t worth the piece of paper it is written on. The consequence of these proclamations is obvious. Get it right, bring it all together and you have commercial magic. The glue that binds leadership, strategy, and execution is people – quality individuals performing meaningful work at the board level, in the C-suite, in the office, on the factory floor, and in the field.      

    Until the information age, companies needed scads of people to run machines in plants and warehouses all over the country. The assets their shareholders valued most were tangible. Today, 80% of the asset value of the S&P 500 is intangible. These assets cannot be seen, touched or physically measured. The knowledge economy appreciates the fact that trade secrets, trademarks, patents, knowledge and know-how are what matters. This is why they spend so much on research and development. Last year, the world’s top 20 R&D spenders dished out $153 billion. Eight of these companies participated in the healthcare sector, 7 were in software, computers or electronics, and 5 were automakers.

    Competitive intangibles are the source from which competitive advantage flows or goes, and human capital is the primary source of every competitive intangible. Finding the right people, motivating them, retaining them, facilitating their personal and professional development isn’t easy. CEOs come and go. Wall Street demands quarterly results. Recessions thrash well thought out strategic intent and pressure CEOs into a mish mash of tactical “quick fix” solutions. If these leaders are not careful, chaos will rule in the complexity they create.

    My soapbox rants on leadership, strategy and executional principles and practices are for naught without the right human capital in the right place at the right time, every time. This is the first goal of running a successful business. Unlike objectives, goals are intangible. One never quite gets there. In the pursuit of the best human capital, this is a very good thing because great leaders never stop trying.   

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    Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Afterlife: Fortune & Forbes Contributor, Wannabe Novelist.

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