• Three Words. One Big Idea

    by  • February 3, 2016 • Leadership, My Books, Strategy, Uncategorized, Writing • 0 Comments

    TEL-1353 WORDS. 1 BIG IDEA.
    The word “DO” represents resolve and action. It is an expectation placed upon us at a very young age. “LESS” is the noun that contradicts everything we see and hear in this busy world. “BETTER” is the adjective that expresses our desire to do well at whatever we undertake.

    Do Less Better is the name of my business book. In it I draw on my CMO, CEO and consulting business experience to illustrate why ‘doing less, better’ is the surprising secret to success. This idea starts with a small verb. But for those keen to cut through the clutter that stifles efficiency and nimbleness, the idea ends with renewed agility, foresight, and resilience.

    In business, the demands of customers and shareholders have never been greater. Leaders and managers, in their struggle to adapt, are caught in the growing web of complexity. Complexity suppresses and stagnates; left unchecked, it can bring an organization to its knees. The key to stamping out complexity and finding clarity lies in a leader’s willingness to make strategic sacrifice. I’m the first to admit that this is easier said than done. But where there is a will, there is always a way.

    If you are keen to improve your personal or business performance by doing less better, I urge you to download a free chapter of my book at DoLessBetter.ca.




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    Formerlife: Jacobs Suchard CEO (Kraft, Nabob), Strategy Consultant. Afterlife: Palgrave Macmillan Author, Historical Novelist, Business Journalist

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